tag:blogger.com,1999:blog-51248852179492482812024-03-13T06:49:38.237+00:00A2Vid2012-RichardMRichard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.comBlogger182125tag:blogger.com,1999:blog-5124885217949248281.post-50891155710735532052012-04-26T22:25:00.000+01:002012-04-26T22:25:46.053+01:00All - Final CutHere is Sublime Transcendence's final cut for Sunburnt In December's song "Like a Match to an Arsonist". The video contains horror and gore aspects with the main inspiration behind the idea being the 1981 film <a href="http://www.imdb.com/title/tt0082010/">An American Werewolf In London</a> directed by <a href="http://www.imdb.com/name/nm0000484/">John Landis</a>.<br />
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<strong>WARNING: The video does contain flashing lights and extremely fast paced editing.</strong><br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/zvlyWRYPabg" width="560"></iframe><br />
<strong></strong>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-29603856147320862562012-04-26T22:20:00.000+01:002012-05-16T07:19:37.540+01:00All - Final Magazine AdvertHere is our Final Magazine Advert.<br />
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<a href="http://oi42.tinypic.com/2rzrigx.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://oi42.tinypic.com/2rzrigx.jpg" width="282" /></a></div>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-68675164623793205732012-04-26T22:17:00.000+01:002012-05-16T07:20:06.821+01:00All - Final DigipakHere is the final digipak.<br />
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5te8X1q7jSBU-OJjvMHziq6Q4WBJI1qHX5Tf1YLGLGIGe4ZhfTYhAVnsfDqkptzBd3oyIWlLw22aKhl2e962zQOqZi5q8rqUNe2DmrOVvyhb8UkI_muWvjVVogdwa2g78Eq2Hwygny6y3/s1600/Sunburnt+In+December+Final+Front.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg5te8X1q7jSBU-OJjvMHziq6Q4WBJI1qHX5Tf1YLGLGIGe4ZhfTYhAVnsfDqkptzBd3oyIWlLw22aKhl2e962zQOqZi5q8rqUNe2DmrOVvyhb8UkI_muWvjVVogdwa2g78Eq2Hwygny6y3/s320/Sunburnt+In+December+Final+Front.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Front Panel</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZm8FV2_JoGg_1KJiwSiKIkScEZR9N6Wi9kBHQdSvvtULHcN9nKwXNJPP9P1_OJFOT82mfHHxX3zD4gLvUFaM9fTBfVTqDpKeaxs6wyKcMJ6H7el_hn6wk-SrzSRqjjVs5SoOpkENmiriz/s1600/FINAL+BACK+final.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjZm8FV2_JoGg_1KJiwSiKIkScEZR9N6Wi9kBHQdSvvtULHcN9nKwXNJPP9P1_OJFOT82mfHHxX3zD4gLvUFaM9fTBfVTqDpKeaxs6wyKcMJ6H7el_hn6wk-SrzSRqjjVs5SoOpkENmiriz/s320/FINAL+BACK+final.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Bank Panel</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjosb61vOgsQG9pwT-YjUv4hOiUSCzs5yG_aT0IV_p8whulHaNGa3Hp-Wbh3Q00o9wAFgR5A9v4ahZKtGvd-hQT25p7aGjQN2Y3pcfHTWRcdtNVSrMBu4KB-cpL-XL3SJjzTfAqHnb6rCMr/s1600/FINAL+CREDITS.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjosb61vOgsQG9pwT-YjUv4hOiUSCzs5yG_aT0IV_p8whulHaNGa3Hp-Wbh3Q00o9wAFgR5A9v4ahZKtGvd-hQT25p7aGjQN2Y3pcfHTWRcdtNVSrMBu4KB-cpL-XL3SJjzTfAqHnb6rCMr/s320/FINAL+CREDITS.jpg" width="320" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Credit Section</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQTY64Wj0cn_9DHWz8q35wpzmpNec4g3S8BSZkZYVfCrDd0Qq3aYVeDxl8hRENEpbIm_hKgzb_hb-51mYY31WGiAygvV_uNlkhrMVpqSeBG6Kav8oj0cqithndKsKkri43ZHPJIWBdE-kt/s1600/BOOKLET+LYRICS.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="100" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgQTY64Wj0cn_9DHWz8q35wpzmpNec4g3S8BSZkZYVfCrDd0Qq3aYVeDxl8hRENEpbIm_hKgzb_hb-51mYY31WGiAygvV_uNlkhrMVpqSeBG6Kav8oj0cqithndKsKkri43ZHPJIWBdE-kt/s400/BOOKLET+LYRICS.jpg" width="400" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Lyric Section</td></tr>
</tbody></table>
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<table align="center" cellpadding="0" cellspacing="0" class="tr-caption-container" style="margin-left: auto; margin-right: auto; text-align: center;"><tbody>
<tr><td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj96h3hBJbkPWRjIIgmT4W5jON2Nqewvg5ij84rnwKS6_1pcJm9WCofNAkFaa3wJubh06hoyaA8TcJOvTBseUwZKDQnOARiJirJc6z5CBDXm-ErX-6XX1ULOOpZnqXyeipg74OQIh5B95o3/s1600/FINAL+SPINE.jpg" imageanchor="1" style="margin-left: auto; margin-right: auto;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj96h3hBJbkPWRjIIgmT4W5jON2Nqewvg5ij84rnwKS6_1pcJm9WCofNAkFaa3wJubh06hoyaA8TcJOvTBseUwZKDQnOARiJirJc6z5CBDXm-ErX-6XX1ULOOpZnqXyeipg74OQIh5B95o3/s320/FINAL+SPINE.jpg" width="24" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Spine</td></tr>
</tbody></table>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-60745056116099679862012-04-26T21:04:00.001+01:002012-04-27T11:23:22.087+01:00RM - Evaluation Question 1This is my first evaluation question for the A2 Coursework project. The evaluation question was:<br />
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<strong><span style="font-size: large;">In what ways does your media product use, develop or challenge forms and conventions
of real media products?</span></strong><br />
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In this video I will be discussing the common conventions and genre conventions found in the three products: the music video, the magazine advert (for the digipak) and the digipak. I will also be discussing how we have reflected these or challenged them.<br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/LMkBgk2snV4" width="560"></iframe><br />
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<br />
Since recording these evaluation questions we have added a additional aspects and slightly changed certain aspects to the digipak. To view these changes <a href="http://ricksmusicvids.blogspot.co.uk/2012/04/co-digipak-additions.html">click here</a>.Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-52811765180036263052012-04-26T21:04:00.000+01:002012-04-27T11:25:17.295+01:00RM - Evaluation Question 2<span class="Apple-style-span" style="font-size: small; font-weight: normal;">This is my second evaluation question for the A2 Coursework project. The evaluation question was: </span><br />
<strong></strong><br />
<strong><span style="font-size: large;">How effective is the combination of your main products and ancillary texts?</span></strong><br />
<span style="font-family: Calibri;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt;">
<span style="font-family: Calibri;">In this video I will be discussing the similarities and differences
between the three products: the music video, the magazine advert (for the
digipak) and the digipak, as well as whether these themes would be found in the
real world if they had been produced by a professional production group. I will also discuss how the products work
together as a whole. </span></div>
<span style="font-family: Calibri;">
<span style="font-family: 'Times New Roman';">
</span><br />
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<br /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/jH4ue8Z2BGI" width="560"></iframe></span><br />
<div>
<span style="font-family: Calibri;"><br /></span></div>
Since recording these evaluation questions we have added a additional aspects and slightly changed certain aspects to the digipak. To view these changes <a href="http://ricksmusicvids.blogspot.co.uk/2012/04/co-digipak-additions.html">click here</a>.Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-82913211954406943942012-04-26T21:03:00.001+01:002012-04-27T11:23:34.250+01:00RM - Evaluation Question 3<span class="Apple-style-span" style="font-size: small; font-weight: normal;">This is my third evaluation question for the A2 Coursework project. The evaluation question was: </span><br />
<br />
<span style="font-size: large;"><strong>What have you learned from your audience feedback?</strong></span><br />
<br />
In this video I will be discussing what we have learnt from our feedback from our target audience as well as audience received from individuals not necessarily in our target audience. I will also be discussing the ways we obtained feedback as well as how we used feedback to change aspects of all three products: the music video, the magazine advert (for the digipak) and the digipak, during the editing procedures. <br />
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<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/l4kOqCrtbIw" width="560"></iframe><br />
<br />
Since recording these evaluation questions we have added a additional aspects and slightly changed certain aspects to the digipak. To view these changes <a href="http://ricksmusicvids.blogspot.co.uk/2012/04/co-digipak-additions.html">click here</a>.Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-48993473024456902922012-04-26T21:03:00.000+01:002012-04-27T11:23:39.658+01:00RM - Evaluation Question 4<span class="Apple-style-span" style="font-size: small; font-weight: normal;">This is my fourth evaluation question for the A2 Coursework project. The evaluation question was: </span><br />
<br />
<strong><span style="font-size: large;">How did you use new media technologies in the construction and r</span></strong><strong><span style="font-size: large;">esearch,
planning and evaluation stages?</span></strong><br />
<br />
In this video I will be discussing what new media technologies we have used throughout the entire project during the research and planning, construction (filming and editing procedures) and evaluation stages of the course, for all three of the products: the music video, the magazine advert (for the digipak) and the digipak. As well as the differences of the equipment and software used this year compared to last year.<br />
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<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/ts--f5n-ecI" width="560"></iframe><br />
<br />
Since recording these evaluation questions we have added a additional aspects and slightly changed certain aspects to the digipak. To view these changes <a href="http://ricksmusicvids.blogspot.co.uk/2012/04/co-digipak-additions.html">click here</a>.Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-5996759050396368502012-04-25T17:56:00.002+01:002012-04-26T14:51:31.895+01:00CO - Digipak Additions<div class="separator" style="clear: both; text-align: left;">
I have made some edits to the digipak, and have now included a sticker detailing the contents, and also a spine with the name of the digipak, a catalogue number and the record label on it. In addition to THAT, I have also changed the format of the inside so that there is a pullout/booklet for the lyrics, printed on every page, giving the text more room and also allowing for more images to be incorporated into the digipak. To see the largest version of the pullout, click <a href="http://oi47.tinypic.com/20iv2v4.jpg">here</a>. Lastly, I have edited the tracks on the back of the digipak to suit the conventions more and changed the font to a more eroded and distorted one too.</div>
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To see the updated digipak <span class="Apple-style-span" style="color: red;">back</span>, click <a href="http://i.imgur.com/LDxb0.jpg">here</a>.<br />
To see the updated digipak <span class="Apple-style-span" style="color: #990000;">front</span>, click <a href="http://i.imgur.com/8A7kh.jpg">here</a>.<br />
To see the new <span class="Apple-style-span" style="color: #783f04;">lyric pages</span>, click <a href="http://i.imgur.com/RAAF1.jpg">here</a>.<span class="Apple-style-span" style="color: #cccccc; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><br /></span><span class="Apple-style-span" style="color: #cccccc; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><br /></span><span class="Apple-style-span" style="color: #cccccc; font-family: Arial, Tahoma, Helvetica, FreeSans, sans-serif; font-size: 15px; line-height: 20px;"><br /></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSDmm2l27xq0M16AmJRzDQsaslUjK4QhTcS3543M-pPWsWuHqXFTRZXyaBI9FHAUkWlbJ9nw-eINEALKmEtSS1sUQh5LmQChOCmvTXpxFc8dPqDUwTleNqkhhTivlwa7XdDKi9WEvHweGU/s1600/BOOKLET+LYRICS+JPG.jpg" imageanchor="1" style="color: #0064ff; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="80" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiSDmm2l27xq0M16AmJRzDQsaslUjK4QhTcS3543M-pPWsWuHqXFTRZXyaBI9FHAUkWlbJ9nw-eINEALKmEtSS1sUQh5LmQChOCmvTXpxFc8dPqDUwTleNqkhhTivlwa7XdDKi9WEvHweGU/s320/BOOKLET+LYRICS+JPG.jpg" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; position: relative;" width="320" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV_Pa3OleC-rMjoVlsx8F_YevzmLV2BaGi2ptfnX0dvHn-W-TqQtm03M7-gdJ8aT-kOoZPn5r772Br4WFND_ZtxhdYmBbV8XtlTT_JhhMaBS7mFk2zt74GovPUabDrASskqlZ4emM2zE_N/s1600/FINAL+FRONT+WITH+STICKER+copy+TWO.jpg" imageanchor="1" style="clear: left; color: #0064ff; float: left; margin-bottom: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgV_Pa3OleC-rMjoVlsx8F_YevzmLV2BaGi2ptfnX0dvHn-W-TqQtm03M7-gdJ8aT-kOoZPn5r772Br4WFND_ZtxhdYmBbV8XtlTT_JhhMaBS7mFk2zt74GovPUabDrASskqlZ4emM2zE_N/s200/FINAL+FRONT+WITH+STICKER+copy+TWO.jpg" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; position: relative;" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjNGf0VYcsHXiXU3A9UUiltU0_03mCLC_ovWnV490_6D6Ihfqf4-HXQv8muFNFs5zGpXkUbWEyHHfDeR-rPxCkQlPtOhi5ouheipdhkEBrmPGYXvPWR-7ZoPcDzAmxzphdyrM2j6XNSE6-/s1600/FINAL+BACK+final.jpg" imageanchor="1" style="clear: right; color: #0064ff; float: right; margin-bottom: 1em; margin-left: 1em; text-decoration: none;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgjNGf0VYcsHXiXU3A9UUiltU0_03mCLC_ovWnV490_6D6Ihfqf4-HXQv8muFNFs5zGpXkUbWEyHHfDeR-rPxCkQlPtOhi5ouheipdhkEBrmPGYXvPWR-7ZoPcDzAmxzphdyrM2j6XNSE6-/s200/FINAL+BACK+final.jpg" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; position: relative;" width="200" /></a><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg26o62X8iavyeq5hJ9Eb5vRL_axZjFX6cQ4ZDtmZNYA1YEUYkTrCXQADaOTJt2NXXRHrPMWwGU3ktosBf8baH0AyBqfIVbiGtzpi82bq5hLpluF133SRuhHHCZSR1v1RD-drj-H-10cXzQ/s1600/FINAL+SPINE+TWO.jpg" imageanchor="1" style="color: #0064ff; margin-left: 1em; margin-right: 1em; text-decoration: none;"><img border="0" height="200" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg26o62X8iavyeq5hJ9Eb5vRL_axZjFX6cQ4ZDtmZNYA1YEUYkTrCXQADaOTJt2NXXRHrPMWwGU3ktosBf8baH0AyBqfIVbiGtzpi82bq5hLpluF133SRuhHHCZSR1v1RD-drj-H-10cXzQ/s200/FINAL+SPINE+TWO.jpg" style="border-bottom-style: none; border-color: initial; border-left-style: none; border-right-style: none; border-top-style: none; border-width: initial; position: relative;" width="15" /></a></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjv-5vTUZEoFgaBuOrvHaNUH7yZUyUxHc83R1N3e4urEpiuDRZPwDWS9H-naYtR6J8R-wJtrTW14_Q6-1OP49IVEpVcHJ5E9lELxagWeVN6QrTCv2cp03XgPGj4kAF6W4xZaIEBPnGy71Ds/s1600/FINAL+BACK+final.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-13480989218184619132012-04-22T08:55:00.001+01:002012-04-22T17:43:07.823+01:00All - Rough Cut 9 FeedbackFor the ninth rough cut we decided to implement it into our music video with the use on the annotation tool, featured on YouTube. Please ensure that the annotation tool is turned on to view this feedback.<br />
Additional feedback is welcomed either by leaving a comment underneath this post or in the comment section in YouTube.<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/ix_FgXjpkuQ" width="560"></iframe><br />
<ul>
</ul>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-44905582614872092152012-04-21T18:30:00.000+01:002012-04-22T17:34:52.434+01:00All - Sunburnt In December "Like a Match to an Arsonist" Rough Cut 9Here is our ninth rough cut for Sunburnt In December's "Like a Match to an Arsonist". In this cut we have followed the previous feedback from rough cut 7 (i.e. Implementing a werewolf sound at the start where there is a shot of the full moon, thus proving anchorage of the beast).<br />
<br /><br />For this rough cut we have used the annotation tool for show feedback received. If you do not wish to see this feedback please ensure the annotation tool is turned off. Additional feedback is welcomed either in the comments below this post or in the comment section on YouTube.<br /><br /><br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/ix_FgXjpkuQ" width="560"></iframe>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-24850359332877537322012-03-30T11:44:00.002+01:002012-03-30T19:23:43.193+01:00All - Rough Cut 8Today (30th March 2012) Sublime Transcendence created their eighth rough cut. We have addressed the majority of the feedback received yesterday, <a href="http://ricksmusicvids.blogspot.co.uk/2012/03/all-rough-cut-7-feedback.html">which features in the last post</a>. However we are planning to add a werewolf howl in the near future and address the issue of there not being enough focus on Sam. We will resolve this by editing clips we already have or record some close-ups of Sam vocalising. Although we will have to be careful whilst doing the latter as there isn't any snow covering the ground.<br />
<br />
This is our latest rough cut:<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/gdeK3VARh9M" width="560"></iframe>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-64145175506110049282012-03-30T11:30:00.002+01:002012-04-22T09:46:11.332+01:00All - Rough Cut 7 FeedbackYesterday (29th March 2012) we received feedback on our latest rough cut.<br />
<br />
The feedback included:<br />
<br />
<ul>
<li>Instead of shots being cut and blank gaps being left, replace the gaps with shots. This was due to a highly fast paced editing and flashing - this could cause strokes for people with epilepsy. Although we agreed with this issue we decided to keep it at the end as we don't think it would cause epilepsy and actually suits this part of the video.</li>
<li>Another was to cut more of the shots, especially for the quickly edited aspects.</li>
<li>We had also received feedback the the name of the band and song should be removed as they aren't necessarily a common convention of the genre. Also not many artists do this in the music industry.</li>
<li>Remove the diegetic noise from the performance aspects which overlap.</li>
<li>Include more close-ups of the Sam, the vocalist.</li>
</ul>
<br />
<br />
<br />Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-34854803473113099332012-03-29T11:30:00.000+01:002012-03-29T17:50:11.425+01:00All - Rough Cut 7Yesterday (28th March 2012) Sublime Transcendence finialised a new rough cut, to Sunburnt In December's "Like a Match to an Arsonist". We have taken in feedback and it is reflected in this cut. We have also taken inspiration from other music videos which are in or lose to the genre, metalcore. Examples of music videos which have influenced this cut is Metallica's "Enter Sandman" and Miss May I's "Masses of a Dying Breed".<br />
<br />
We are planning to recieve feedback in the near future and make the required changes.<br />
<div>
<br /><strong>WARNING: CONTAINS FLASHING LIGHTS/EXTREMELY FAST-PACED CUTS</strong></div>
<div>
Here is our final cut:</div>
<div>
<br /><iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/Qm00gaS4-Xw" width="560"></iframe></div>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-53539597714278935732012-03-16T21:57:00.000+00:002012-03-16T21:57:20.783+00:00All - Sunburnt In December "Like a Match to an Arsonist" Rough Cut 16th MarchHere is Sublime Transcendence's rough cut, as of 16th March, for Sunburnt In December's song "Like a Match to an Arsonist"<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/DC9exkOQqxs" width="560"></iframe>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-2610731964245345832012-03-15T17:29:00.000+00:002012-03-25T19:16:56.325+01:00RM: Drafting Evaluation: Question 1<strong><span style="font-size: large;">1. In what ways does your media product use, develop or challenge forms and conventions of real media products?</span></strong><br />
<br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 103.5pt;">
<span style="font-family: Calibri;">Define general conventions of
texts (format)</span></div>
<span style="font-family: Calibri;">Compare to what we have done</span><br />
<span style="font-family: Calibri;">Define genre specific conventions</span><br />
<span style="font-family: Calibri;">Again, compare to what we have
done</span><br />
<span style="font-family: Calibri;">Summary</span><br />
<br />
<span style="font-family: Calibri;"><strong>Common Conventions in Music Video</strong></span><br />
- <span style="font-family: Calibri;">Usually a combination of two of
Goodwin’s theory (Narrative, Performance and Concept)</span><br />
<span style="font-family: Calibri;">- If performance based there is
usually lip-syncing</span><br />
<span style="font-family: Calibri;">- Close-ups of instruments</span><br />
<span style="font-family: Calibri;">- Faster passed editing compared to
other media texts, unless deciding to go against the convention</span><br />
<span style="font-family: Calibri;">- High key lighting glamorises the
vocalist however low key lighting is used but tends to be for sub genres</span><br />
- <span style="font-family: Calibri;">Use of stereotypes, easy to communicate
with audience</span><br />
<span style="font-family: Calibri;">- Shot variation, particularly
close-ups</span><br />
<span style="font-family: Calibri;">- Non-diegetic into, outro or
breaking into the song</span><br />
<br />
<strong>Music Video <span style="font-family: Calibri;">Common Conventions used:</span></strong><br />
- <span style="font-family: Calibri;">Goodwin’s theory: Narrative and
performance</span><br />
<span style="font-family: Calibri;">- Close-ups of instruments</span><br />
<span style="font-family: Calibri;">- Fast passed editing</span><br />
<span style="font-family: Calibri;">- Shot variation</span><br />
<span style="font-family: Calibri;">- Non-diegetic intro</span><br />
<br />
<span style="font-family: Calibri;"><strong>Genre Conventions:</strong></span><br />
- <span style="font-family: Calibri;">Fast passed editing</span><br />
<span style="font-family: Calibri;">- Special effects</span><br />
<span style="font-family: Calibri;">- Links to religion</span><br />
<span style="font-family: Calibri;">- Focus on the lead vocalist</span><br />
<span style="font-family: Calibri;">- Lip-syncing</span><br />
<br />
<span style="font-family: Calibri;"><strong>Genre Conventions used:</strong></span><br />
- <span style="font-family: Calibri;">Fast passed editing</span><br />
<span style="font-family: Calibri;">- Special effects</span><br />
<span style="font-family: Calibri;">- Focus on the lead vocalist</span><br />
<br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 103.5pt;">
<span style="font-family: Calibri;"><strong>Convention of Digipak</strong></span></div>
- <span style="font-family: Calibri;">Links between the front and back
panel and a link between each of the inside panels</span><br />
<span style="font-family: Calibri;">- Sticker</span><br />
<span style="font-family: Calibri;">- Back panel containing songs that
are included on the CD</span><br />
<span style="font-family: Calibri;">- Colour scheme</span><br />
<span style="font-family: Calibri;">- Barcode</span><br />
<span style="font-family: Calibri;">- Leaflet</span><br />
- <span style="font-family: Calibri;">Name of artist and album title</span><br />
<span style="font-family: Calibri;">- Copyright information</span><br />
<span style="font-family: Calibri;">- Websites for the record label and
band</span><br />
<span style="font-family: Calibri;">- Catalogue number on spine</span><br />
<br />
<span style="font-family: Calibri;"><strong>Digipak conventions used:</strong></span><br />
- <span style="font-family: Calibri;">Links between the front and back
panel and a link between each of the inside panels</span><br />
<span style="font-family: Calibri;">- Sticker</span><br />
<span style="font-family: Calibri;">- Back panel containing songs that
are included on the CD</span><br />
<span style="font-family: Calibri;">- Colour scheme</span><br />
<span style="font-family: Calibri;">- Barcode</span><br />
<span style="font-family: Calibri;">- Leaflet</span><br />
<span style="font-family: Calibri;">- Name of artist and album title</span><br />
<span style="font-family: Calibri;">- Copyright information</span><br />
<span style="font-family: Calibri;">- Websites for the record label and
band</span><br />
<br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 103.5pt;">
<span style="font-family: Calibri;"><strong>Conventions of a magazine advert:</strong></span></div>
<span style="font-family: Calibri;">- Artist’s name</span><br />
<span style="font-family: Calibri;">- Album name</span><br />
- <span style="font-family: Calibri;">Tour dates</span><br />
<span style="font-family: Calibri;">- Where to find the band – Facebook,
Twitter, MySpace etc, also record label’s website as well as band’s own website.</span><br />
<span style="font-family: Calibri;">-Date of release (if not already)</span><br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 103.5pt;">
<span style="font-family: Calibri;"><strong>Magazine Advert conventions used</strong></span></div>
<span style="font-family: Calibri;">- Artist’s name</span><br />
<span style="font-family: Calibri;">- Album name</span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 103.5pt;">
<span style="font-family: Calibri;">- Tour dates</span></div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 103.5pt;">
<span style="font-family: Calibri;">- Where to find the band</span></div>
<span style="font-family: Calibri;">- Date of release</span>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com1tag:blogger.com,1999:blog-5124885217949248281.post-40925261218079339622012-03-15T17:02:00.000+00:002012-03-25T19:16:01.273+01:00RM - Drafting Evaluation: Question 2<span style="font-family: inherit; font-size: large;"><strong>2. How effective is the
combination of your main products and ancillary texts?</strong></span><br />
<br />
<br />
<strong>Mention:</strong> <br />
- In real world production of three products would have been done by different
companies. – 1 example that creates a product.<br />
- Think of the themes of the three products<br />
- Think of examples of digipaks, magazine advert and music video. which don’t
contain integration – just because one product has one aspect doesn’t mean the
others have to. Also provide where they do.<br />
<br />
<strong>Themes included in our products:</strong><br />
<br />
- Isolation theme running throughout all three products.<br />
- Integration: Location shots of narrative and performance in the magazine
advert. <br />
- Shots of narrative aspects located in the digipak.<br />
- Differentiates: Photographs of original intended location (Twelve
Appostles)<br />
- Narrative aspects throughout all three of the products<br />
- Death, Limbo, Narrative enigma, Northern touch, Rural aspect, Horror and
Supernatural aspects feature in all three products. Although not all shots that
are in the digipak and magazine advert appear in the music video and vice
versa.<br />
- Differentials between the time of day.<br />
- Image manipulation<br />
- Fake blood in music video and magazine advert but not in digipak<br />
- Performance aspects in music video featured in the magazine advert.<br />
- Location aspects in the music video featured in the digipak.<br />
- Beast aspect not in all three products. However would be in the texts in real
world<br />
<br />
Music video is in the public eye (but depends on age rating) as well as
digipak. Magazine Advert depends on the readership – tone up for older audience
whereas tone down for younger audience<span style="font-family: "Calibri","sans-serif";">.</span><br />
<br />Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-9934599835119955372012-03-15T16:43:00.000+00:002012-03-25T19:15:32.364+01:00RM: Drafting Evaluation: Question 3<span style="font-size: large;"><span style="font-family: inherit;"><strong>3. What have you learned from your
audience</strong> <strong>feedback</strong><strong>?</strong></span></span><br />
<br />
<span style="font-family: inherit;"></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 103.5pt;">
<strong>General</strong><br />
- Specify who the primary and secondary target audience are.<br />
- How we obtained this feedback and what their age and gender is<br />
- Youtube, Twitter, Sputnick music (forum), Facebook, etc.<br />
- Discuss specific points and go into one cut’s feedback in detail – show the differences between before and after this feedback.<br />
- Mention that not all feedback is necessarily good – use examples and explain why group thought not to use it.<br />
- Summarise including my opinions on how well the feedback was and it was useful or not for each of the three products. <br />
<br />
<br />
<strong>For the Music Videos mention:</strong><br />
- Removed all the shots with houses in, thus improved mise-en-scene and made the location appeared more isolated and fits into the genres to a better degree. This was done by a mixture of rotating, cropping and scaling up the clips in final cut express. <br />
- Removed the cursing and replaced with beeps again used final cut express -> adds comedy aspect which plays a subpart throughout<br />
- Tried to have a 4 split screen shot however the group and feedback said it didn’t reflect the genre. Therefore it didn’t make it into a rough cut.<br />
- Not all over layering suits the aspects where used -> re-edited in final cut and have got repeated feedback on these aspects where it works and where it doesn’t.<br />
- Diegetic introduction too long -> reduced clips was 36 seconds now under 30<br />
- Added earthquake effects -> have a sense of sound waves moving the camera<br />
- A common convention of having more close-ups of Sam did this in the reshoot but also scaled the clips.</div>
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 103.5pt;">
</div>
<strong>For the Digipak mention:<span style="font-family: inherit;"></span></strong><br />
- Cartoon like imagery<br />
- Use of found photographs and images<br />
- Didn't suit genre<br />
- Not in line with our target audience<br />
- Didn't tie into other products<br />
<br />
<strong>For the Magazine Advert:</strong><br />
- Too much text and unnecessary information (had a single cover for the chosen song)<br />
- Lack of tie into the other two products<br />
- Didn't fit into our target audience and where the product would be found Terrorizer and Rock SoundRichard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-62787928444573676482012-03-15T16:23:00.000+00:002012-03-25T19:14:58.472+01:00RM - Drafting Evaluation: Question 4<span style="font-family: inherit; font-size: large;"><strong>4. How did you use new media
technologies in the construction and research, planning and evaluation stages?</strong></span><br />
<div class="MsoNormal" style="margin: 0cm 0cm 0pt; tab-stops: 103.5pt;">
<br />
-List of technologies used and software used.<br />
-Sharing websites including YouTube to research common conventions in music videos generally and genre specific (done through deconstructions) but also to gain feedback through comments.<br />
-Websites including Wikipedia to gain access to information about bands, record labels, theories and genres however websites like Wikipedia aren’t a reliable source as the majority of pages can be edited by anyone. <br />
- Social networking sites, forums and blogs including twitter and to allow for feedback on the product(s)<br />
-Editing software: iMovie, Final Cut Express, photoshop etc. Mentioning the tools used. </div>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-35492622743174160572012-03-12T19:52:00.001+00:002012-04-14T16:04:38.731+01:00RM - Research in Music Video Directors P. R. Brown<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://upload.wikimedia.org/wikipedia/en/d/d2/Godsmack_faceless.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://upload.wikimedia.org/wikipedia/en/d/d2/Godsmack_faceless.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Art director, designer, photographer<br />
for Godsmack's album Faceless</td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://upload.wikimedia.org/wikipedia/en/5/53/Godsmack_-_The-Other-Side.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="196" src="http://upload.wikimedia.org/wikipedia/en/5/53/Godsmack_-_The-Other-Side.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;">Art director, designer, photographer<br />
for Godsmack's album The Other Side</td></tr>
</tbody></table>
<div style="text-align: center;">
P. R. Brown is a graphic designer, photographer, and music video director. As well as being well known for directing music videos he is also known well for designing album covers. Some of the album covers he has designed are for Mötley Crüe, Korn, Godsmack and Marilyn Manson. However he has directed music videos in a range of ranges. Bands he has directed music videos for include Bullet For My Valentine<span style="font-family: "Calibri","sans-serif"; font-size: 11pt; line-height: 115%; mso-ansi-language: EN-GB; mso-ascii-theme-font: minor-latin; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-bidi-theme-font: minor-bidi; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US; mso-fareast-theme-font: minor-latin; mso-hansi-theme-font: minor-latin;"></span>, My Chemical Romance, The Smashing Pumpkins, Slipknot and many more.</div>
<br /><a href="http://en.wikipedia.org/wiki/P._R._Brown">Click here</a> to see his full f<span class="mw-headline" id="Filmography">ilmography</span><br />
<br />
Sourced: <a href="http://en.wikipedia.org/wiki/P._R._Brown">Wikipedia</a><br />
<br />Each time P. R. Brown produces a music video he either tries to follow it on from the previous music video produced, an example of this would be My Chemical Roman's "Sing" with their music video following on from their pprevious single "Na Na Na (Na Na Na Na Na Na Na Na Na)", or tries to create something a little different compared to the band's previous videos. He has also known to take inspiration from films including The Road. The following extract is taken from an interview with VEVO talking about Lamb of God's music video for “Ghost Walking” which he produced.<br />
<blockquote class="tr_bq">
<blockquote class="tr_bq">
<span style="color: red;"><strong>P.R. Brown:</strong> I got a basic brief from the label as to where the band was going with its visuals and message for the whole album. And we made a teaser for the album a few weeks ago. It had snippets of one track, and a lot of the imagery was around Armageddon. It’s from the band’s perspective of there being no one left to save. It takes on this found-footage feeling of an underground movement that’s just about the end times, basically.</span><br /><span style="color: blue;"><strong>VEVO:</strong> Something that would parallel the film </span><a href="http://www.imdb.com/title/tt0898367/"><strong><span style="color: blue;">The Road</span></strong></a><span style="color: blue;">?</span><br /><span style="color: red;"><strong>P.R. Brown:</strong> Perfect call, yes. That’s the vibe of the album. So with that in mind, it was “how to do we make a lyric video with that kind of sensibility?” It was kind going into the notion of found archives and redacted text that the lyrics could come out from. The band has redacted text in their album art work as well. So that was the backbone for creating the lyric video: what would it be like if I found all these hundreds of documents with cryptic messages in them.</span></blockquote>
</blockquote>
<blockquote class="tr_bq">
<blockquote class="tr_bq">
<a href="http://blog.vevo.com/lamb-of-gods-ghost-walking-gets-a-surreal-lyric-video/">The full interview can be read here.</a><br />
</blockquote>
</blockquote>
This is a similar approach to the music video we are producing as the main inspiration for our music video is the film "<a href="http://www.imdb.com/title/tt0082010/"><strong>An American Werewolf In London</strong></a>". <br />
<br />
<br />
<br />
Here are some examples:<br />
My Chemical Romance - Sing<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/hTgnDLWeeaM" width="560"></iframe><br />
<br />
<br />
Bullet for My Valentine - Your Betrayal<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/IHgFJEJgUrg" width="560"></iframe><br />
<br />
<br />
Smashing Pumpkins - Tarantula<br />
<br />
<iframe frameborder="0" height="276" src="http://www.dailymotion.com/embed/video/xcw1ke_smashing-pumpkins-tarantula_music" width="480"></iframe><br />
<a href="http://www.dailymotion.com/video/xcw1ke_smashing-pumpkins-tarantula_music" target="_blank">Smashing Pumpkins - Tarantula</a> <i>by <a href="http://www.dailymotion.com/Warner-Music" target="_blank">Warner-Music</a></i><br />
<br />
<br />
Slipknot - Psychosocial<br />
<br />
<iframe allowfullscreen="" frameborder="0" height="315" src="http://www.youtube.com/embed/Wws7mnMewPw" width="560"></iframe>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-78051742660777723232012-03-11T15:09:00.002+00:002012-04-27T15:28:21.093+01:00CO - Digipak's relationship to video and original imagesI created the digipak's designs with the same idea that I'd had with the
magazine ad, and that was to create a recurring theme through all three media
texts. The main idea I wanted is that of the location and surrounding area that
we shot; this involves Ilkley moor, stills from the wood where we shot our video
and other varying areas of greenery. Our original plan was to shoot at the 12
Apostles on Ilkley Moor, but this soon became problematic as we could not get
the equipment up there, especially in the snowy conditions we had.<br />
<br />
<br />
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiYr9lZJPd-LZlTcOjbxjDeaumlFZG65q9YbIk3lK6n3U6Pip9eMX4A2wfx4rFnqsGNH_AqBDruFUY4hIAhQfA7-5NF520YJ94TghjiNIzVaakj-RGFvGctQxAB6n_PQNo6Zt99s1TLvkI/s1600/1630327_f9b7204e%5B1%5D.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="131" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjiYr9lZJPd-LZlTcOjbxjDeaumlFZG65q9YbIk3lK6n3U6Pip9eMX4A2wfx4rFnqsGNH_AqBDruFUY4hIAhQfA7-5NF520YJ94TghjiNIzVaakj-RGFvGctQxAB6n_PQNo6Zt99s1TLvkI/s200/1630327_f9b7204e%5B1%5D.jpg" width="200" /></a>Still, we used an image of the 12
apostles anyway because of the foreboding and isolated appearance of it, and
also due to the aspect of intertextuality it had with Stonehenge, i.e the Spinal
Tap-esque feel, but not as tongue-in-cheek.We used quite a lot of pictures from
this area, and used Adobe Photoshop to edit them subtly, I decided to go with
black and white undertone.<br />
<br />
<br />
<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;">
<tbody>
<tr>
<td style="text-align: center;"><a href="http://2.bp.blogspot.com/-yWwtXZ_RfYM/TgOlHSAdC1I/AAAAAAAAA9A/2W2GxWCx5ZA/s1600/Ilkley+Moor+two+out+of+three+aint+bad+trek+011.JPG" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" closure_uid_forn5o="3" height="150" src="http://2.bp.blogspot.com/-yWwtXZ_RfYM/TgOlHSAdC1I/AAAAAAAAA9A/2W2GxWCx5ZA/s200/Ilkley+Moor+two+out+of+three+aint+bad+trek+011.JPG" width="200" /></a></td></tr>
<tr>
<td class="tr-caption" style="text-align: center;">Another shot we used, for the
back panel.</td></tr>
</tbody></table>
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; text-align: left;">
<tbody>
<tr>
<td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoDXraK0pibbw40u-ms6sKtuO7qYXbLuh0KFtRivTmyroHd2RDG-g4aT_HYTNqnh8vG3qgsQgZyyHRR-Tyh0Vyc1pk6F2InI5LS1s_iQ6xqF4JzwHyZRpUtguYx6tAcmiq814FSWChSFa3/s1600/IMAG0099.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" closure_uid_forn5o="4" height="133" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhoDXraK0pibbw40u-ms6sKtuO7qYXbLuh0KFtRivTmyroHd2RDG-g4aT_HYTNqnh8vG3qgsQgZyyHRR-Tyh0Vyc1pk6F2InI5LS1s_iQ6xqF4JzwHyZRpUtguYx6tAcmiq814FSWChSFa3/s200/IMAG0099.jpg" width="200" /></a></td></tr>
<tr>
<td class="tr-caption" style="text-align: center;">This is the front cover;
featuring a forest<br />
canopy, edited with instagram.</td></tr>
</tbody></table>
<br />Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-61504658258697044122012-03-11T15:08:00.001+00:002012-03-11T15:08:32.651+00:00CO - Magazine Ad - relationship to video & original images<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;">
<tbody>
<tr>
<td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGIgl9j8hkdBD3dPJKbtr1uAd2BA2wBBBGdsucLTtEeK7eqxa8WHEhiScHy-l9Z75bk-vDd27Yikh4G5ihuXPKF1hgJnk0pt6WQI_EkrQlzt7h6w-BdBEnNGbJH2x1QDn4Rgmcs21Z2g50/s1600/IMAG0120.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" closure_uid_forn5o="6" height="213" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjGIgl9j8hkdBD3dPJKbtr1uAd2BA2wBBBGdsucLTtEeK7eqxa8WHEhiScHy-l9Z75bk-vDd27Yikh4G5ihuXPKF1hgJnk0pt6WQI_EkrQlzt7h6w-BdBEnNGbJH2x1QDn4Rgmcs21Z2g50/s320/IMAG0120.jpg" width="320" /></a></td></tr>
<tr>
<td class="tr-caption" style="text-align: center;">Another shot I played around
with.</td></tr>
</tbody></table>
When I was creating the magazine advert for our
group, I thought it should have a strong theme that echoes through both the
advert's layout and also links in with our music video, forming a sort of
contextuality through both media texts. I had done a series of drafts before the
final one was completed, and those also related to the video, and included
pictures, stills and more, but the backgrounds needed work and were not
prominent and detailed enough.<br /><br />Here are the original images that I took
for the advert's background. I created these by lying my guitar down in the
grass and covering my arm in food-colouring (the colouring was blue, so I had to
make the image black and white instead) to give the impression of a bloodied
band member, a theme obviously recurring throughout the whole music
video.<br /><br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;">
<tbody>
<tr>
<td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1zuhpzgEeQ0JoshIuwagE2LKIV7I01NZFMIXUp5SK6ijiEH5msiFoY6pVltkhBEZH4pNHFsrsE5t_wkaRiPketUeinR0ihr1BHjjgh-aymaBlUuJWj9SqFJDTK0HpJXrST3VjbM1lZoK5/s1600/final.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" closure_uid_forn5o="7" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg1zuhpzgEeQ0JoshIuwagE2LKIV7I01NZFMIXUp5SK6ijiEH5msiFoY6pVltkhBEZH4pNHFsrsE5t_wkaRiPketUeinR0ihr1BHjjgh-aymaBlUuJWj9SqFJDTK0HpJXrST3VjbM1lZoK5/s320/final.jpg" width="213" /></a></td></tr>
<tr>
<td class="tr-caption" style="text-align: center;">The final image used for the
advert.</td></tr>
</tbody></table>
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;">
<tbody>
<tr>
<td style="text-align: center;"><a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsGzEaPwfsRbhNOSuVoagrD1rseijbmOKocClV_dY2_1lZbs0RITHiYg6yrvyR6PyJdmvsw3QKCIXhezaRq0Jkl4KzOZl50o9E3tq2bT4rtoWGVo5c0y0w5KgFy8vyC2rSSLTJN5Wkb5Fh/s1600/IMAG0127.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" closure_uid_forn5o="8" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhsGzEaPwfsRbhNOSuVoagrD1rseijbmOKocClV_dY2_1lZbs0RITHiYg6yrvyR6PyJdmvsw3QKCIXhezaRq0Jkl4KzOZl50o9E3tq2bT4rtoWGVo5c0y0w5KgFy8vyC2rSSLTJN5Wkb5Fh/s320/IMAG0127.jpg" width="213" /></a></td></tr>
<tr>
<td class="tr-caption" style="text-align: center;">One of the runner-up ideas, I
liked the torch<br />aspect on this one.</td></tr>
</tbody></table>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-34147010302284664782012-03-09T18:51:00.002+00:002012-04-20T14:30:22.016+01:00SB - Relationship of Artists to Genre<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;">
<tbody>
<tr>
<td style="text-align: center;"><a href="http://www.altpress.com/images/uploads/news/news_missmayi.png" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" closure_uid_i00z3f="2" height="213" src="http://www.altpress.com/images/uploads/news/news_missmayi.png" width="320" /></a></td></tr>
<tr>
<td class="tr-caption" style="text-align: center;">Miss May
I</td></tr>
</tbody></table>
Metalcore is a very formulaic genre with many bands
falling under the same sound. This is very typical of bands who fall under the
Rise Records label, they're often ridiculed and parodied because of the similar
musical style and influences and the majority of them sound very 'cut and paste'
examples of bands like this are <strong><em><a href="http://en.wikipedia.org/wiki/Attack_Attack!">Attack Attack!</a></em></strong>,<em> <strong><a href="http://en.wikipedia.org/wiki/Miss_May_I">Miss May I</a></strong></em> and <em><strong><a href="http://sumerianrecords.com/artist/details/id:27/">Make Me Famous</a></strong></em>.
These bands stick to the formulaic conventions of the genre heavily and don't
really try to differ from the conventions, and follow all the rules, such as
incorporating multiple breakdowns, dischords, clean vocal passages and dowtuned
riffs.<br />
<br />
<br />
<br />
<br />
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: right; float: right; margin-bottom: 1em; text-align: right;">
<tbody>
<tr>
<td style="text-align: center;"><a href="http://loudwire.com/files/2012/03/TDWP.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" closure_uid_i00z3f="3" height="213" src="http://loudwire.com/files/2012/03/TDWP.jpg" width="320" /></a></td></tr>
<tr>
<td class="tr-caption" style="text-align: center;">The Devil Wears
Prada</td></tr>
</tbody></table>
However there are bands who challenge the rules
and can still be classed as a metalcore band. Examples of this are <strong><em><a href="http://www.deadthrone.com/">The Devil Wears Prada (TDWP)</a></em></strong>, <strong><em><a href="http://en.wikipedia.org/wiki/Letlive.">letlive</a>.</em></strong> (to a certain extent) and <em><strong><a href="http://www.underoath777.com/">Underoath</a></strong></em>. These bands are seen
as changing the genre and often disregarding some of the common conventions. <strong><em>The
Devil Wears Prada</em></strong> are famous for starting off like a typical Rise Records band.
(regarded as the first band to start that trend off) They quickly left Rise
Records and joined Ferret who are a more hardcore orientated label and started
to incorporate more of the hardcore elements in their music. Gradually over time
the band has got heavier and heavier while other bands (normally on Rise
Records) have got less heavy and started to become what <em><strong>TDWP</strong></em> started out being.
<em><strong>letlive.</strong></em> are a band that have incorporated many genres into their music they can
be labelled as hardcore or metalcore but really they oppose genre and don't want
to be caught under the same net as typical metalcore bands.<br />
<div class="separator" style="clear: both; text-align: center;">
</div>Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com1tag:blogger.com,1999:blog-5124885217949248281.post-63709399170874192432012-03-08T21:29:00.003+00:002012-03-08T21:29:42.678+00:00CO - Role of Audience Feedback<a href="http://wvuimc.files.wordpress.com/2012/02/survey-form.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" closure_uid_wi6gno="2" height="200" src="http://wvuimc.files.wordpress.com/2012/02/survey-form.jpg" width="176" /></a>As we near the end of our production
stage of our music video, we can safely say as a collective that audience
feedback has been an extremely important and significant part of the creation of
the video. Without it, we would not know what to expect from a wide demographic
or a second target audience, let alone a first one, and each session of feedback
has helped us strengthen both our performance and our narrative as we worked on
it. The audience feedback ranged from smaller points such as "This person could
be wearing this instead of this to create a better mis-en-scene" etc. to much
larger points such as "I recommend you film in an entirely different location",
both of which we took into account and used to help better our production.
Similarly to that we also took into account more technical aspects, such as
improvements that could be made using Final Cut Express, and also utilizing
parts from its large palette of effects to incorporate the use of new media
technologies into our music video.Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-69036436202204749972012-03-08T21:28:00.002+00:002012-03-08T21:28:28.975+00:00CO - Using Final Cut Express<a href="http://ecx.images-amazon.com/images/I/41rf5QZREgL._SL500_AA300_.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" closure_uid_piscac="2" height="200" src="http://ecx.images-amazon.com/images/I/41rf5QZREgL._SL500_AA300_.jpg" width="200" /></a><a href="http://manwithamac.com/man-with-a-mac-broken-macbook-air.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" closure_uid_piscac="3" height="109" src="http://manwithamac.com/man-with-a-mac-broken-macbook-air.jpg" width="200" /></a>As a way of incorporating the use of new
media technologies, classes this year and the year beforehand have heavily
advocated the use of Final Cut Express, a variant of Apple's hugely successful
Final Cut Pro. This rather fantastic utility allows users to import footage in a
variety of formats including .xml, .mov, .mp4 and many more and use a whole host
of different tools, appliances and devices to edit whatever you want. We all
thought that the use of Final Cut Express helped us extensively throughout the
video's creation, and still is. It was of course a huge step up to being
restricted to iMovie '08, which was the program that a majority of us used last
year for our film openings, as we got to use so many more features; notable
examples on our video include (or will include when we're done with it) various
"hot colour" tints such as deep red and sepia, glows, fades, possible dazzles,
the <i>earthquake effect </i>(which obviously shakes a chosen focal point to
simulate a tremor) and a lot of fade in/fade out/cross dissolve transitions.
However, the main effect that we used in FCE was the use of the bezier
brightness and contrast slider, where we darkened and lightened shots we needed,
which we couldn't do before. To summarise, the use of Final Cut Express has
greatly helped Sublime Transcendence achieve all we wanted by using effects and
precision within the post-production stages of our video.Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0tag:blogger.com,1999:blog-5124885217949248281.post-7969190864933264652012-03-08T21:27:00.001+00:002012-03-08T21:27:29.245+00:00CO - Representation of Gender in our video<div>
To begin with, it would be important to note that our video roughly
features the gender-based conventions of most metalcore/metal, as the most
predominant feature is the fully male lineup of Sunburnt In December. Most bands
of the genre have this gendered approach, such as August Burns Red, The Devil
Wears Prada, The Acacia Strain, Periphery and more, just off the top of my head.
Going against this convention however, are bands such as Kittie, Arch Enemy,
Aliases, Eyes Set to Kill, iwrestledabearonce! and more all feature
female </div>
<br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;">
<tbody>
<tr>
<td style="text-align: center;"><a href="https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-snc6/228027_10150168230589614_718209613_6487393_6854724_n.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" closure_uid_7s9666="6" height="200" src="https://fbcdn-sphotos-a.akamaihd.net/hphotos-ak-snc6/228027_10150168230589614_718209613_6487393_6854724_n.jpg" width="150" /></a></td></tr>
<tr>
<td class="tr-caption" style="font-size: 13px; text-align: center;">Leah from
ALIASES, a prog-<br />ressive metalcore band, a subgenre near<br />our own one,
defying the convention<br />of all metalcore bands having all-male
members.</td></tr>
</tbody></table>
vocalists or members. We realised that we had
the all-male set that the target audience for our genre would recognise, yet
within our actual video's narrative, we tried to break away from convention a
little bit, because of the reason that it is often a final girl/scream queen
that is obviously chased by an unseen being, inhuman or other, and all of us in
Sublime Transcendence agreed it was a good idea to have an all-male cast, not
just for practicalities, but so we could link it well to the performance whilst
forming a binary opposite to the more conventional female leads.Richard Mclachlanhttp://www.blogger.com/profile/06716667223730735192noreply@blogger.com0