Song: It’s My Life
Director: Wayne Isham
Audience: Primary Audience 30-55 but secondary audience 14-25
Year Released: 2000
Bon Jovi’s “It’s My Life” music video features narrative as well as performance elements. The video is focused around the two main protagonists whom are called Tommy and Gina. This is anchored by the lyric “For Tommy and Gina, who never back down” as well as the male protagonist's mum calling him “Tommy”. As well as this the video also focuses on Bon Jovi performing “It’s My Life” live in front of a crowd, which has been done in many of their videos “Livin’ On A Prayer” and “You Give Love A Bad Name” being two examples.
|Tommy and Gina on the phone to each other before Bon Jovi gig|
|Jon Bon Jovi, from Bon Jovi, lip-syncing|
|Gina and Tommy together during Bon Jovi gig|