Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.

Monday, 3 October 2011

RM - Professor Green (feat. Emeli Sande) - Read All About It Deconstruction

Artist: Professor Green (feat. Emeli Sande)
Song: Read All About It
Genre: Pop
Audience: 15 - 24
Year Released: 2011

Professor Green feat. Emeli Sande’s “Read All About It” is a hybrid music video featuring narrative and performance aspects of Goodwin’s theory.

The performance aspect of the music video features a wide range of locations with the focus on the person singing at the time. Although there is more focus on Professor Green compared to Emeli Sande as he raps most of the lyrics where as Emeli Sande sings the chorus. During the parts where the focus is on Professor Green a wide range of locations are used these feature an empty warehouse and a docking area. Compare this to Emeli Sande who only sings in another warehouse. In both situations when the two warehouses shots are used where the light is behind them therefore brining the audience’s attention onto them during their sequences. During both these sequences the artists are lip-syncing a common convention in music videos.

The narrative aspect focuses on a young boy, who’s possibly a young version of Professor Green which would also tie into the lyrics, and shows the audience the family issues he has with his parents. Towards the end of the music video the boy and Professor Green are in the same warehouse which could signify that Professor Green is remembering his childhood which would anchor the theory just mentioned.

Throughout the music video a wide range of shots are used, both in the narrative and performance there are lots of examples of shot variation. This is commonly shown when the focus is on one of the people involved in the video (whether it is a vocalist or cast member) there are close ups to medium shots as well as two and group shots. There is also anchorage in the locations through the use of extreme long shots. Compare these to the Sean Kingston music video where medium close ups where used for focusing the audience’s attention and the use of text cartoon text messages to anchor the setting.

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