These are the three music videos shown to us:
As you will be able to see the common conventions in these music videos are different to the music videos we would view from day to day.
The first music video is very slow. This is mainly due to the long shot takes and a lack in shot variation.
Whereas the second and third music videos feature globalisation, the term globalisation means ...
"The process enabling financial and investment markets to operate internationally, largely as a result of deregulation and improved communications”
Sourced: Guardian (Second Paragraph)