Genre: Pop Punk
Director: Honey (According to wikipedia)
Audience: 15 - 24
Year Released: 2009
Paramore’s “Ignorance” music video is a performance based but has elements that are concept based.
|Opening shot with the entire band playing in a closet|
A common convention used in this music video is that the lead vocalist, Hayley Williams, is in main focus. Throughout the music video Hayley Williams is using a light bulb as a microphone and pointing it at members of the band. When this happens the band member is lightened up this is trying to take the focus of the vocalist and onto the lightened band member. A possible reason for this is that people thought Paramore where just about Hayley Williams and not the entire band, this is one reason the Farro brothers (who played guitar and drums) left the band, and by doing this video it shows each band member has an equal part in the band. Another way this is anchored is at the end of the video, with the other band members tying up Williams and leaving her signifying that she is the main focus of the band. This is also repeated in another of Paramore’s “Playing God” however it is Williams that has tied up the other band members.
Throughout the video the setting changes between a cramped closet and the band being on stage. Whilst the band are playing on stage to the audience there doesn’t seem to be a problem however during the shots in the closet the performance doesn’t seem to be like it was on stage. There are also shots of Williams in a full white outfit surrounded by mirrors.