Artist: Parkway Drive
Audience: 15 - 24
Year Released: 2010
Parkway Drive’s “Sleepwalker” is a concept video with elements of
performance. However the only performance element in the video is the shots of
the vocalist screaming. During this sequence insects are flying out of his
mouth. The majority of the video is in black and white with a small section of
red colouring in some shots to signify blood and death. As well as this the intro
to the music video is in colour until the instruments start. This can be done
by using programs including as Final Cut by using tools like chroma key and
colour correct. As well as this other special effects have been used including fish-eye which is used whilst the protagonist is opening the door just before the song begins.
During the video the majority of shots are coming from the protagonist’s
point of view, this is anchored throughout the video in particular whilst
looking at one of his body parts, e.g. legs or hands, or when he is looking at
a mirror, which shows the protagonist’s appearance to the audience. Another way
this is anchored as whilst the protagonist is walking the camera shakes from
side to side, this has probably done by using a steady cam. There are several
jump cuts and fast paced editing, this being a common convention in this genre –
which is similar to Messugah’s “Rational Gaze”.
Throughout the video weird phenomena are occurring these include objects,
such as a watch, turning into insect, a person’s heart has been re-place by
what appears to be a timer counting down which explodes and buildings coming
alive. This added to the fact that the video is in black and white, excluding
the red blood, adds to the effect of this video and making to more scary.