Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.
Artist: Meshuggah Song: Rational Gaze Genre: Metalcore Year Released: 2002
Meshuggah’s “Rational Gaze” is completely performance based and includes
special effects through the entire music video.
Throughout the music video the band are performing in a warehouse, with the
majority of focus on the lead vocalist however the focus does change throughout
the video to include the other band members. What is unusually about this music
video is that the band hardly appears on screen at the same time, there is a
very small amount of two and group shots therefore meaning that the majority of
shots just include either one person or instrument.
Throughout the entire video there are a number of special effects used. The
majority of these effects are used for the entire video. There are several examples
of these which include: the entire video has got a blue tint or shade, probably
done whilst editing using colour correct. Another two examples are
multi-layering and blurring, again both would of have been created using an
editing program such as Final Cut. Another tool used in this process was the garbage
matte and chroma key this allows the background, usually a green screen, to be
edited out and allows the background the editor and director wants. This has
been used most often whilst focusing on the vocalist. There are several other examples
of special effects used are the speeding up of shots and a dark blue circular
ring have been added whilst band members are either jumping, running and
falling backward, a reference to the Matrix.
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