Song: Switchblade Smiles
Genre: Indie Rock
Director: Aitor Throup
Year Released: 2011
|First time the audience views the band front on|
In the music video the style quickly changes to quicker shots being used, instead of the long shots the audience were watching during the intro. This is anchored by the music picking up pace. At this moment the audience can see the band playing their respective instruments. During this period music video focuses on each instrument as it is brought into the song. With the main focus on the lead vocals, Tom Meighan, and backing vocals, Sergio Pizzorno, who lip-syncing throughout the video. Both of these being common conventions for a performance based music video.
|"Move" in red capital letters, upside down to the audience.|
Throughout the video most shots are repeated with the main focus being on Tom Meighan and Sergio Pizzorno. This is another common convention throughout music videos, especially for performance based music videos.
|Third last shot of the band's instuments destroyed.|
Another example of the music video’s shoots increasing in pace is from 3:10 to 3:20 this following the drum beat, which has picked up. During this the music video quickly reverses itself to the beginning shot. The music video then depicts the entire band as a whole performing the song, with close ups of each. The last shot is very similar to the first shot. However instead of the shot containing an outline of the band the shot is just a black white screen.
The entire video is filmed in black and white which is very similar to one of their previous singles’ music video “Shoot the Runner”. However for “Shoot the Runner” there was a variety of colours.
Here is the Making of the music video: