Band: Miss May I
Song Title: Masses of a Dying Breed
Directors: Bradley R. Golowin & Kevin Prose Cross
Target Audience: 15-24
The narrative in the video is set in the american civil war, and the video depicts a bloody battle between two groups of armed men. The video is very bloody and gritty, this is reflected in the shooting and editing of the video. The handheld movement in the performance footage simulates a documentary like approach to filming his makes the situation seem realistic. The handheld movement also adds to the action of the scene making the video very movement orientated which fits into the genre.