RM - Common conventions of music videos

Focus on vocalist signified through low angles as well as more shots of him/her compared with the other band/group members

Group shots of the band together

Lip-syncing

Fast paced/Short shot takes (depending on genre)

One-shot vids (anti-vids)
   Examples:

      Pixies – Velouria

      OK Go – Here We Go Again 

      Coldplay – Yellow

      U2 – One  

      Snow Patrol – Open Your Eyes

      Kaiser Chiefs – Loves Not A Competition (But I’m Winning)

 Multi-Layering/SFX

   Example:

      Nirvana – Come As You Are

      Muse – Knights of Cydonia

Use of stereotypes – Gender/Sexuality – Female/Male gaze

Computer graphics 

   Example:

      U2 – Vertigo

      Muse – Butterflies and Hurricanes

Product Placement

   Example:

      Black Eyed Peas

Lighting – Pop is made glossy (Britney Spears). Rock is low key (Nirvana).

  

Borrow a format from another aspect (Film/TV)

   Examples:

      Muse – Knights of Cydonia 

      Martin Solveig - Hello