RM - Digitisation

As technology has developed throughout the years media products such as music videos have been able to use this as an advantage. This has also allowed the production of equipment to become cheaper and allows more people own them. An example of this is HD Cameras as well as having programs such as Final Cut which is available to the general public, the same program used for Hollywood Blockbusters. Here is a link to the notes I made during the tutorial of Final Cut.

Due to this new technology, this allows film-makers and producers create a music video at a lower budget than a decade ago. It also allows anyone create music videos as software used is now available to anyone who wants it.

Several examples feature below, including the most expensive music video to date as well as fan videos where the owner tries to copy a music video exactly but in a cartton format.
In 1995 Michael and Janet Jackson’s song Scream set a record for the highest budget music video which was $7 million. This is more than some films that are produced today. It also shows how the price for high technology has decreased as technology has increased throughout the years, as this record hasn’t been broken since.In 1995 Michael and Janet Jackson’s song Scream set a record for the highest budget music video which was $7 million. This is more than some films that are produced today. It also shows how the price for high technology has decreased as technology has increased throughout the years, as this record hasn’t been broken since.


As technology has advanced and the prices for it as decreased fan made videos have increased. This is because most professional software in now in the public domain, such as Final Cut. There are several examples of this. An example of this is MGMT’s Kids.





This is a fan-made video of Muse's "Bliss".


Another example is Muse’s Bliss. This is the original video.