Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.

Thursday, 14 July 2011

RM - Goodwin's Theory

Goodwin's Theory for music video contains three aspects which are: Performance, Narrative and Concept.

Performance – This sort of music video will contain footage of the artist playing the song live to a crowd or to the camera. Performance videos are normally taken from filmed gigs such as Muse has done with HAARP releasing a live video of Feeling Good. As well as this performance videos can also contain some narrative features.

Narrative – This sort of music video is footage based on the lyrics of the song, which forms into a story.

Concept – This music video is the opposite of a narrative based music video. It is where the music video has no connection to the lyrics.

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