Goodwin's Theory for music video contains three aspects which are: Performance, Narrative and Concept.
Performance – This sort of music video will contain footage of the artist playing the song live to a crowd or to the camera. Performance videos are normally taken from filmed gigs such as Muse has done with HAARP releasing a live video of Feeling Good. As well as this performance videos can also contain some narrative features.
Narrative – This sort of music video is footage based on the lyrics of the song, which forms into a story.
Concept – This music video is the opposite of a narrative based music video. It is where the music video has no connection to the lyrics.