Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.

Thursday, 15 March 2012

RM: Drafting Evaluation: Question 3

3. What have you learned from your audience feedback?

- Specify who the primary and secondary target audience are.
- How we obtained this feedback and what their age and gender is
   - Youtube, Twitter, Sputnick music (forum), Facebook, etc.
- Discuss specific points and go into one cut’s feedback in detail – show the differences between before and after this feedback.
- Mention that not all feedback is necessarily good – use examples and explain why group thought not to use it.
- Summarise including my opinions on how well the feedback was and it was useful or not for each of the three products.

For the Music Videos mention:
- Removed all the shots with houses in, thus improved mise-en-scene and made the location appeared more isolated and fits into the genres to a better degree. This was done by a mixture of rotating, cropping and scaling up the clips in final cut express.
- Removed the cursing and replaced with beeps again used final cut express -> adds comedy aspect which plays a subpart throughout
- Tried to have a 4 split screen shot however the group and feedback said it didn’t reflect the genre. Therefore it didn’t make it into a rough cut.
- Not all over layering suits the aspects where used -> re-edited in final cut and have got repeated feedback on these aspects where it works and where it doesn’t.
- Diegetic introduction too long -> reduced clips was 36 seconds now under 30
- Added earthquake effects -> have a sense of sound waves moving the camera
- A common convention of having more close-ups of Sam did this in the reshoot but also scaled the clips.
For the Digipak mention:
- Cartoon like imagery
- Use of found photographs and images
- Didn't suit genre
- Not in line with our target audience
- Didn't tie into other products

For the Magazine Advert:
- Too much text and unnecessary information (had a single cover for the chosen song)
- Lack of tie into the other two products
- Didn't fit into our target audience and where the product would be found Terrorizer and Rock Sound

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