Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.

Monday, 12 March 2012

RM - Research in Music Video Directors P. R. Brown

Art director, designer, photographer
for Godsmack's album Faceless
Art director, designer, photographer
for Godsmack's album The Other Side
P. R. Brown is a graphic designer, photographer, and music video director. As well as being well known for directing music videos he is also known well for designing album covers. Some of the album covers he has designed are for Mötley Crüe, Korn, Godsmack and Marilyn Manson. However he has directed music videos in a range of ranges. Bands he has directed music videos for include Bullet For My Valentine, My Chemical Romance, The Smashing Pumpkins,  Slipknot and many more.

Click here to see his full filmography

Sourced: Wikipedia

Each time P. R. Brown produces a music video he either tries to follow it on from the previous music video produced, an example of this would be My Chemical Roman's "Sing" with their music video following on from their pprevious single "Na Na Na (Na Na Na Na Na Na Na Na Na)", or tries to create something a little different compared to the band's previous videos. He has also known to take inspiration from films including The Road. The following extract is taken from an interview with VEVO talking about Lamb of God's music video for “Ghost Walking” which he produced.
P.R. Brown: I got a basic brief from the label as to where the band was going with its visuals and message for the whole album. And we made a teaser for the album a few weeks ago. It had snippets of one track, and a lot of the imagery was around Armageddon. It’s from the band’s perspective of there being no one left to save. It takes on this found-footage feeling of an underground movement that’s just about the end times, basically.
VEVO: Something that would parallel the film The Road?
P.R. Brown: Perfect call, yes. That’s the vibe of the album. So with that in mind, it was “how to do we make a lyric video with that kind of sensibility?” It was kind going into the notion of found archives and redacted text that the lyrics could come out from. The band has redacted text in their album art work as well. So that was the backbone for creating the lyric video: what would it be like if I found all these hundreds of documents with cryptic messages in them.
The full interview can be read here.
This is a similar approach to the music video we are producing as the main inspiration for our music video is the film "An American Werewolf In London".



Here are some examples:
My Chemical Romance - Sing




Bullet for My Valentine - Your Betrayal




Smashing Pumpkins - Tarantula


Smashing Pumpkins - Tarantula by Warner-Music


Slipknot - Psychosocial

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