Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.
Metalcore is a very formulaic genre with many bands
falling under the same sound. This is very typical of bands who fall under the
Rise Records label, they're often ridiculed and parodied because of the similar
musical style and influences and the majority of them sound very 'cut and paste'
examples of bands like this are Attack Attack!,Miss May I and Make Me Famous.
These bands stick to the formulaic conventions of the genre heavily and don't
really try to differ from the conventions, and follow all the rules, such as
incorporating multiple breakdowns, dischords, clean vocal passages and dowtuned
The Devil Wears
However there are bands who challenge the rules
and can still be classed as a metalcore band. Examples of this are The Devil Wears Prada (TDWP), letlive. (to a certain extent) and Underoath. These bands are seen
as changing the genre and often disregarding some of the common conventions. The
Devil Wears Prada are famous for starting off like a typical Rise Records band.
(regarded as the first band to start that trend off) They quickly left Rise
Records and joined Ferret who are a more hardcore orientated label and started
to incorporate more of the hardcore elements in their music. Gradually over time
the band has got heavier and heavier while other bands (normally on Rise
Records) have got less heavy and started to become what TDWP started out being.
letlive. are a band that have incorporated many genres into their music they can
be labelled as hardcore or metalcore but really they oppose genre and don't want
to be caught under the same net as typical metalcore bands.