RM: Drafting Evaluation: Question 1

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Define general conventions of texts (format)

Compare to what we have done
Define genre specific conventions
Again, compare to what we have done
Summary

Common Conventions in Music Video
- Usually a combination of two of Goodwin’s theory (Narrative, Performance and Concept)
- If performance based there is usually lip-syncing
- Close-ups of instruments
- Faster passed editing compared to other media texts, unless deciding to go against the convention
- High key lighting glamorises the vocalist however low key lighting is used but tends to be for sub genres
- Use of stereotypes, easy to communicate with audience
- Shot variation, particularly close-ups
- Non-diegetic into, outro or breaking into the song

Music Video Common Conventions used:
- Goodwin’s theory: Narrative and performance
- Close-ups of instruments
- Fast passed editing
- Shot variation
- Non-diegetic intro

Genre Conventions:
- Fast passed editing
- Special effects
- Links to religion
- Focus on the lead vocalist
- Lip-syncing

Genre Conventions used:
- Fast passed editing
- Special effects
- Focus on the lead vocalist

Convention of Digipak

- Links between the front and back panel and a link between each of the inside panels
- Sticker
- Back panel containing songs that are included on the CD
- Colour scheme
- Barcode
- Leaflet
- Name of artist and album title
- Copyright information
- Websites for the record label and band
- Catalogue number on spine

Digipak conventions used:
- Links between the front and back panel and a link between each of the inside panels
- Sticker
- Back panel containing songs that are included on the CD
- Colour scheme
- Barcode
- Leaflet
- Name of artist and album title
- Copyright information
- Websites for the record label and band

Conventions of a magazine advert:

- Artist’s name
- Album name
- Tour dates
- Where to find the band – Facebook, Twitter, MySpace etc, also record label’s website as well as band’s own website.
-Date of release (if not already)

Magazine Advert conventions used

- Artist’s name
- Album name

- Tour dates

- Where to find the band

- Date of release