Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.

Sunday, 11 September 2011

RM - Common Conventions In Music Videos

In the music videos I deconstructed over the summer holiday I managed to find a wide range of common conventions used despite the range of genres. 

An example of dancing occuring
in a music video
Music Video:
Paramore's Ignorance

The artist is performing at some stage of the music video.
- In performance aspects the majority of the focus is on the vocalist.
- The vocalist(s) lip-sync- The song's tempo normally dictates the length of the takes.
- The lyrics of the song can dictate what appears in the music video. However this can also be dictated by the artist if he/she/the band what to prove a point. - Goodwin's Theory: Performance, Concept and Narrative are included in music videos
- The use of lighting - glossy to attract and state a good image whereas for dull lighting it gives the opposite reading.- Mulitple locations used as part of Goodwin's theory- Diegetic intro, break and outros
- Wide variation in shots and angles
- Special Effects are used
- Male and female gazes are included
- Dancing normally occurs

An example of special effects
used in a music video.
Music Video:
Green Day's Boulevard Of
Broken Dreams
An example of the lead vocalist
being the center of attention
Music Video:
The Clash's Rock The Casbah

An example of a diegetic
introduction to a music video.
Music Video:
Bon Jovi's It's My Life

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