Welcome to my A2 Media Studies Blog. The brief is: to produce a music video, a digipak cover, and magazine advert for the digipak. Throughout the course we will be learning about conventions (general and genre specific) used for each of these products.

Monday, 12 September 2011

RM - Examples of Weak Music Videos

Ed Sheeran - You Need Me, I Don't Need You

Ed Sheeran's You Need Me, I Don't Need You is taken off his debut album called +. It was the second single to be released from +. The music video was directed by Emil Nava. The majority of the video is focusing on the protagonist whom is signing the lyrics. Throughtout this music video the same shots are repeated. These shots are mainly medium close ups, medium shots and long shots.

A possible reason for Ed Sheeran to have released this music video is down to the genre, which is  singer-songwriter and has become an instant mainstream hit. Although it could be due to it being his debut album therefore he won't have the finances other bands will have. However his previous single's music video (The A Team) is also another example of a weak music video. Click here to view it.

Snow Patrol - Open Your Eyes

Open Your Eyes was taken off Snow Patrol's Eyes Open, the band's fourth album. Open Your Eyes was the fifth single from the album. The music videocontained video footage from a cult film C'├ętait un rendez-vous, which is a short film which is under 10 minutes. The film is directed by Claude Lelouch. The music video is just one shot taken from the front of the car looking at the road before it.

Kasier Chiefs - Loves Not A Competition (But I'm Winning)

Loves Not A Competition (But I'm Winning) is from the band's second album Yours Truly, Angry Mob. It was the fourth single from the album. The music video was directed by Jim Canty. Like the Snow Patrol video this is also taken in one shot but of the band in and around New York's Columbus Circle near West 59th and Broadway.

Both the Snow Patrol's "Open Your Eyes" and Kaiser Chief's "Loves Not A Competition (But I'm Winning)" were both singles late in the album's history, therefore the majoirty of their fans would already have the album. This would mean that spending a fortune on a music video to get hardly any sales wouldn't be worth it.

All three videos need to have a wider range of shot variation instead of having the majority or the entire video just being one shot.  This would mean that the music video's replay value would increase. Although Ed Sheeran's "You Need Me, I Don't Need" has 5,146,704 currently and Snow Patrol's "Open Your Eyes" has 4,644,080 whereas the Kaiser Chief's "Loves Not A Competition (But I'm Winning)" only has 233,437.

1 comment:

  1. Great examples Rich; do a brief summary then of the qualities these videos lack (shot variation + thus entertainment value over repeated viewings?)
    Also briefly, can you tease out what would make major corporate acts such as these put out such lo-fi vids? Think of branding the 'artist' as authentic, gritty, 'street'!


Please ensure any comments are appropriate for publication.